“Hey Google Find Furnace Repair Near Me”
The rise of in-home smart speakers has made life easier for many. At the command of our voice we can play music, get recipes, buy products and so much more. While this is convenient, it comes with one caveat. That is, how much can we trust companies such as Google, Apple, and Amazon. While it is easy to just assume that the results that the “speaker Lady” gives us are the best, it is smarter to look at why she suggests them. Home services, such as HVAC, are one industry that is being effected by this new search trend. When a homeowner asks “Hey Google Find Furnace Repair Near Me”, the answers it gives are based mainly on one factor, advertising dollars.
How does Alexa, Google Home, and Apple HomePod Choose Chicago HVAC Companies
Wouldn’t it be nice to get a behind the scenes look at America’s greatest companies? Well, that is probably not going to happen. These tech giants guard their products well, and most operations are veiled in secrecy. That being said, we can figure out how these gadgets respond when you ask questions like, “find furnace repair near me”. The following is a synopsis of where the big three services mine their home services information:
- Amazon Alexa & Apple Home Pod: Alexa and Siri use Yelp to find local businesses. This means that when you ask for “furnace repair near me”, these devices will scour Yelp for relevant results. What’s nice about this is that the results you get will be local to you. What is not nice is that while Yelp is a great source of business information for Apple and Amazon, it isn’t so great for businesses. Legitimate reviews are often excluded from profiles and the review process is murky at best.
- Google: When you ask google for recommendations for local businesses, you get google results. This is great for Google. However, what is good for google may not be good for you. Google makes their money mainly from advertising revenue. They are quick to serve up advertised results and paid home services ads. If a business is in a field were there isn’t advertised results, you will be served an organic result. The important thing to remember is that if a company can afford to advertise on google, their business will be listed first. Are they the best business? Maybe, maybe not.
The Take Away: How To Find The Best “Furnace Repair Near” Me Results
When you need a furnace repair company, it may not be best to rely solely on what the “speaker lady” says. Each device has its own sources and best interests at heart. You can bet that Yelp pays Amazon and Apple to be listed as a primary source. You can also be sure that Google will place paid business listings first. Ultimately it is up to the homeowner to research companies extensively on a phone or desktop computer. Visit sites such as Angie’s List, Google, Yelp, BBB, and more to get a better idea of the services and customer experience they offer.
If you are looking for a furnace company near you, then look no further than Polar Heating and Air Conditioning. We serve the entire Chicagoland Area as well as NW Indiana. Contact us today to schedule and appointment.